Marrying my interests in photography, design, and self-expression, I established the clothing brand ICHO︎︎︎ in 2021, to celebrate individuality and sustainable co-existence. The brand is deeply committed to ethical and sustainable production, from fabric to packaging, every decision is conscious. ICHO’s aim is to create pieces that feel good when worn and are easy on the planet.
As a sole entrepreneur of a small-sized business, I have been proudly wearing various hats to build a brand from the ground up. Some of my roles include:
